Databases in marketing activity
The fact that information is power is well known. In a society that works with Big Data, databases with relevant and well-structured information can represent success for a company when the information is used intelligently and focused on results. relevant information.
Databases are successfully used in attracting new customers both business to consumer (B2C) and business to business (B2B), after selecting potential customers according to well-defined criteria. Next, we will detail how to use B2B databases in marketing activity.
About B2B databases
Business to business databases represent sets of real and updated information about companies, collected from official sources and segmented into structured categories.
In the case of ListaFirme, all information is collected mainly from official and centralized sources to be as easy to use as possible for entrepreneurs and marketers. The official information comes from the Official Gazette, the Trade Register, ANAF or the Insolvency Bulletin. Therefore, all official information is updated, legal and credible.
When compiling a database, legal and real sources of information are used, such as establishment and monitoring authorities, but also information published by companies on their own websites or provided directly to data operators. call center you have ListaFirme which periodically checks and updates the information.
What information should a database include to help you with your marketing and sales activities?
Databases should contain a set of basic information about the company, such as: company name, identification code (CIF), headquarters address, telephone number, email address, contact person, legal representative of the company.
ListaFirme, for example, offers additional information such as website, CAEN code, historical financial information from the balance sheet, including number of employees, company status (active, inactive, insolvency) or debts to the state budget.
Databases in marketing
Databases remain an important tool in marketing, especially in selecting Business to Business clients, where contacting companies at official email or phone addresses and operating with this data is not subject to GDPR. Moreover, a credible and up-to-date database allows you to select by financial criteria, activity or location and contact, by phone or email, companies that respond to a certain type of SuperTarget.
How can data selections be made in marketing?
- By choosing companies by fields of activity (CAEN Code);
- By selecting companies based on location criteria (address/town/county);
- By selecting top companies by turnover or number of employees;
- Choosing only solvent companies.
A database helps to select potential customers based on one or more criteria that match the profile of current customers. Once the criteria are identified and the selection is made, direct marketing campaigns can be carried out on the list of companies thus obtained.
Databases in marketing when targeting specific areas of activity
In marketing, selecting potential clients based on their field of activity is one of the most useful tools. For example, if you represent a company that rents construction equipment, you will be able to more easily reach real estate developers by simply filtering the related CAEN codes. fields of activity.
Databases in proximity marketing
The ListaFirme database allows the selection of companies for marketing campaigns based on multiple criteria including geographical positioning, town/city and county of residence.
This primary selection helps you identify and contact potential customers in a defined area and is a useful tool when doing business regionally. Additionally, you can select top companies by criteria such as:
- employees;
- turnover;
- advantage;
- year of establishment;
- expenses.
Turnover - an important piece of information in marketing
Turnover can indicate whether the potential client is feasible and whether it is possible to allocate budget for the goods or services you want to market. A well-established database allows you to choose companies with which to carry out long-term projects.
By checking the history of economic indicators (turnover, profit, number of employees, debts), you can analyze the company's economic health and forecast its evolution, especially if the activity involves long-term partnerships.
How does the number of employees in a database help you in your marketing activity?
There are companies that grow by doing business with companies with a large number of employees. If you represent an occupational medicine clinic, an OSH or protective equipment company, the number of employees of the partner is important for the feasibility of a contract.
Under the previous legislation, protected units selected companies with 50+1 employees in marketing campaigns, and the ListaFirme databases allow the choice of this criterion.
Who is the database with new companies useful for in marketing activities?
New companies they can be potential customers if you carry out accounting, legal activities or provide services and products for companies (stationery, water, courier, etc.).
Databases in direct mail, SMS and telemarketing campaigns
ListaFirme is more than just a database. The platform offers related services that can be integrated into telemarketing, email marketing or SMS marketing campaigns, useful and usually at no additional cost.
Starting from a list of current clients, ListaFirme can automatically identify the most relevant selection criteria, so that you can use them to select the companies to contact. (SuperTarget) and send your marketing message to them, increasing the likelihood of attracting new customers.