Customer profile + new potential customers

Use of the feature "Super-Target" it's free and simple: add current customers get customer profile save the list of prospects

The facility allows users to analyze their own customer profile for B2B products and services to obtain a list of potential customers (super-targets) with similar characteristics.
Super-Target analyzes a list of companies (current customers or survey respondents) specified by CUIs added inwork list (after logging in to the site).

The resulting customer profile is more accurate when the number of companies analyzed is larger. The analysis is done based on several criteria, including:

• geographical distribution (counties/localities),
• rural/urban environment,
• average number of employees,
• the length of time in business of the companies,
• field of activity,
• industry,
• turnover,
• net profit,
• total assets.

Indicators that can take continuous values (employees, turnover, profit, assets) are analyzed on the segments/intervals defined by legislation when dividing enterprises into categories.
The analysis highlights both the relevant common characteristics of the analyzed companies, as well as the negative traits (which are not found at all).
Customer traits are estimated/detected by comparing against national averages for each sub-segment of the analysis, and extraction may take over a minute.
Based on the characteristics of current customers (which constitute the customer profile for that product/service), the application determines all companies with the same profile and excludes those already analyzed.
Feature extraction can be optimized in situations where customers are not considered equal, based on certain indicators, so that the list of similar companies obtained reflects the best target (super-target).
In the absence of optimization, the Super-Target is targeted/optimized for maximum number of customers instead of maximum sales volume (or other expected effects).

Advantages:

• the prohibitive costs of such analyses carried out by specialist firms (thousands of euros), the duration of several days and the formalities disappear.
  (all of this meant that customer profile analysis was only within the reach of multinationals or very large companies until now.);
• you can showcase your marketing ideas on an optimal target and the fact that you know about this feature gives you a competitive advantage (in large-scale actions, thousands of euros can be saved);
• a super-target can bring a double or even triple response rate in direct marketing campaigns and lower conversion costs;
• it is extremely easy to use.

To avoid:

• Performing analyses on a small number of clients (under 300) can generate an estimation error margin of over 10%, which would undesirably affect the results.
  If you do not have this number of customers or are just starting out or simply want to evaluate the market, then instead of a customer list, we recommend conducting a survey on a representative sample of companies and adding the CUIs corresponding to the appropriate responses for analysis.
• Adding together customers for different services and products is a mistake (for maximum benefits, the analysis should be done per product or even per product model).

The Super-Target facility is accessible to authenticated customers .