B2B market research with ListaFirme
Are you planning a B2B study? Here you have, in one place, the universe of companies in Romania, advanced filters, validations, profiling and automation via API.
1) Defining the universe and target population
You select the universe according to B2B criteria: NACE, turnover, employees, seniority, profit, county/city, VAT status, etc. Company selections It offers you granular filters and real-time result count. You save the selection for replicability and periodic updates.
- Definition of sampling frame for CATI/CAWI/IDIs studies.
- Quick exclusions: inactivity with ANAF, bankruptcy/insolvency, companies deregistered. Company Status
- Distribution control: industry, size, geography, for quotas.
2) Super-Target: find companies similar to your respondents/customers
Do you have a list of current respondents or customers? Upload the CUIs to the worklist, and Super-Target builds you a profile and an extensive list of similar companies (look-alikes) for sample expansion or B2B prospects.
- Automatic profiling by industry, size, age, financial performance and geography.
- Generate a list of similar companies to boost exposure and efficient recruitment.
- Reuse in subsequent waves of the study or in adjacent projects.
3) Sampling, deduplication and export contacts
After defining the universe, you extract the sample through transparent rules and can export the allowed fields. For CATI/CAWI projects you can include contact fields available in the subscription.
- Random/stratified sampling by quotas (industry, size, region).
- Deduplication on CUI and domains, address cleaning and normalization.
- Information included — see the fields available for export, depending on the package.
4) Pre- and post-field validations
- Company Status — automatic exclusions: fiscally inactive, deregistrations, insolvency; CUI validation.
- Consistency checks: company size vs. respondent role, matching of NACE with the study topic.
- Monitoring — track relevant changes during the study (changes in status, insolvencies, moves).
For auditing, you can keep the saved selections, filtering logic, and snapshot date so that you can reconstruct the exact universe used.
5) Economic maps, competition and opportunities
Visualize density and economic value on the map and extract insights about competition and market opportunities.
- Economic maps — thermography by turnover, profit, number of companies, employees.
- Statistically — top NACE by number/competitiveness, gaps (unrepresented areas).
- Competitive analysis: identify local over-representations vs. national average; segment by size and performance.
6) Automations via API (CATI/CAWI/CRM, without manual effort)
The ListaFirme API allows you to connect selections and validations directly into your research tools (CATI/CAWI) and CRM. The goal is simple: less manual work, clean samples and automatic updates between study waves.
What solves it immediately
- Instant validation of lists: correct CUI, name, address, NACE, tax status (active/inactive), insolvency/bankruptcy.For quick exclusions use alsoCompany Status.
- Enrichment of respondent/prospect profile: company size (employees, turnover), seniority, financial performance, geography.
- Refresh sample at each wave: automatically reloads lists according to the same criteria, applies deduplication and status filters.
How it connects to your feed
- HOW MANY: from the saved selection, extract the daily call list via API, validate the status of the companies, label the call result in CRM and iterate. Sampling by quotas (industry, size, region) is preserved over time.
- CAWI: automatic screening (in/out) based on objective criteria from the API before opening the questionnaire; bounce cleaning and rapid frame reconstruction when the incidence decreases.
- MRCC: Enrich leads with company attributes (CAEN, size, results) for segmentation, prioritization and consistent reporting on samples.
Common endpoints in research
- Search by CUI/name + normalization (avoid duplicates and partial names).
- Company profile: main/secondary NACE, seniority, financial indicators, employees, addresses.
- Fiscal and legal status: active/inactive ANAF, insolvency, deregistrations.
- Batch validate/enrich: submit large lists and receive the attributes needed for screening and scoring.
- Monitoring (webhook/cron): you are notified when the status or indicators of the companies in your panel change.
Step-by-step scenario (example)
- Define the target criteria in Company Selections and save the frame.
- Run a batch validation on the current list (CUI, status, insolvency) via API.
- Enrich with attributes for screening/quoting (size, industry, region).
- Deliver the sample in CATI/CAWI; collect responses, mark status in CRM.
- Between waves: automatic monitoring; at T+X days rebuild the list with the same filters, without copy/paste.
Good practices
- Keep the criteria version and snapshot date for replicable auditing.
- Apply deduplication on CUI and name/address cleaning before fielding.
- Respect legal grounds (consent/legitimate interest), allow opt-out, and log critical API calls.
Note: Field availability and volume limits depend on the active package. Avoid ripple on non-btn links (UI rule).